Who we are

We are in a generation that require more than hospitality. They need an experience. Exhilarating occasions that are sought after and long remembered. This is why sport  is the number one choice for corporate and premium events.

The Sports Hospitality Association is a non profit organisation with a mission to individualise, give professional recognition, and to support and represent all individuals and official clubs, venues, re-sellers and service providers of sports hospitality.

Experiences for the generation

Featured Articles


RWC 2019 Official Travel and Hospitality Programme Exceeds Expectations

With less than two weeks to go until Japan plays Russia in the opening match of Rugby World Cup 2019, Asia’s first Rugby World Cup is capturing the imagination of the host nation and the global rugby family with official travel and hospitality package sales exceeding all expectations.


Keith Prowse: People Buy Experiences

Early this year Keith Prowse carried out significant research to understand the changing face of premium seat entertaining. The analysis, and subsequent findings from the quantitative research delves deep into the needs of the corporate buyer.


Donating 100% of profit

Each year, the Sports Hospitality Association are donating 100% of its annual profit to charity. For 2019/2020 we have chosen to support The Bodie Hodges Foundation.

The Bodie Hodges Foundation was formed in 2012. Following the death of their beautiful 10-month-old son, Bodie, the family wanted to offer support to families who have been bereaved of a child.